The National CSR Hub functions as a ‘Responsible Business Enabler’ for companies, both Public and Private. Reporting, monitoring and evaluation of companies’ CSR activities is key to setting strategic direction and delivering measurable and tangible results on the ground. A continuous monitoring framework and iterative and reflective mechanisms are essential to support successful programme delivery. Such a monitoring framework must inform action at multiple levels, ranging from the local to national and international levels to track and harmonise multiple accountabilities.
People’s informed participation in the Impact Assessment, Monitoring and Evaluation is a critical aspect in defining the success and accountability of CSR initiatives. Hence it is essential that the Monitoring and Evaluation is participatory in its approach involving all the relevant stakeholders, including rights holders and communities.
Such a participatory approach will deepen the engagement of people with diverse institutions, thereby promoting more lasting change. Given that the local community perspectives are foundational to the review process, Participatory Review and Reflection Processes (PRRP) for monitoring the Initiatives’ success is an effective approach. PRRP refers to a set of methods that include ongoing participatory monitoring mechanisms, periodic in-depth review with key stakeholders, analysis of data gathered and consolidated commonly at the local community levels and at district, state and centre levels, for iterative learning and ensuring accountability.
PRRPs enhance relationships with primary stakeholders, keep project staff focused and energised and ensure that the project is on track in achieving objectives. Feedback from PRRPs can provide valuable insight on the assumptions and effectiveness of the programme approach and its strategies for manifesting change, and inform its strategic direction. Critically, PRRPs by giving voice to the poor and marginalised provides insights to strengthen rights-based programming, solidarity, campaigning and communication work.
01. Monitoring Frameworks
- Identify the outcomes and impacts of the CSR initiatives in various domains of change
- Identify relevant quantitative and qualitative indicators
- Mechanisms for impact assessment, review, monitoring and evaluation
- Knowledge management systems – collection of data, storage and analysis
- Generate baseline information such as coverage data and statistical data against which progress can be assessed
- Identify and build capacities of agencies for administering Impact assessment, monitoring and evaluation.
- Formulate key questions to guide the impact assessment process
- Are we doing what we said we would?
- What are the positive and negative trends, as well as those that were expected and unexpected?
- Are our resources invested sustainably and gainfully?
- How can we improve efficiency and effectiveness of our action?
- Is our perspective reflective of experience of change?
- Do the indicators of the outcomes of our action align with our objectives?
- Is our action in alignment with our objectives?
- Are the objectives manifesting measurable and tangible impact?
- What shifts is needed in our perspectives to engage in successful action?